The credit crunch has resulted in a greater importance for the value of money, according to research by GfK NOP on the behalf of the Charities Aid Foundation (CAF). 80% of Brits now think more carefully about their spending due to these times.

Apparently 39% of us are spending less money when going out and a similar percentage have cut back on holidays to help avoid the need for debt advice. We are also looking to spending much more wisely with almost a quarter shopping in less expensive stores or charity retailers, and 14% buying goods from ethical companies.

John Low, CAF chief executive, said: “It is heartening to see that some good is coming out of these very difficult times.”