Credit Crunch problems have bypassed the Tooth Fairy, as she increases her generosity to five times the annual rate of inflation.
According to the Children’s Mutual, the average tooth fairy will leave £1.22 per tooth, up 16% from last year. Although not all teeth were created equal, as London children can expect to receive £5 or more per tooth.
16% of parents admit to suffering from “fairy pressure” on the amount left per tooth. David White, chief executive of the Children’s Mutual, believes that the Tooth Fairy could help to teach children the value of finance. He also advises that parents “stick to their gums and avoid fairy pressure” by encouraging their child to save money.